April 17, 2022 | spring
all you have to do is show up
Expert guidance you need for a fun and classy wedding
An expectation you have that's not yet been met by vendors you've talked to so far.
A dream you have about the way it'll feel when you work with a vendor in my category.
A hope you have about the kind of outcome you want.
Brir and Steve, youβre getting married with your closest family and friends at this venue in this season. You shared some insights about why you chose this venue and/or how you came to find my brand. Now I'm going to reflect those back to you to remind you and let you know I was listening.
Between your work/business life and wedding life, its no wonder you're feeling stressed out. All you want is to bring this big vision to life but ensuring no details are missed, and that you are actually booking reputable vendors that will live up to their word is making this planning process beginning to feel like a second job.
Now I'm going to summarize the biggest, most important thing you want from your overall wedding experience. To make that happen, you need a planner to:
I understand that a few things are causing you concern at the moment. I took excellent notes on the call we had and pulled clues from the email correspondence. Now I'm going to reflect those back to you, so you'll remember how important it is to find a vendor who can help you get what you want and need for the Big Day - and all the days leading up to it.
I'm going to really amplify this problem to create urgency. And I'm going to stick with small paragraphs to keep you reading.
An empathetic statement that demonstrates you agree and understand what they are going through.
A wow-that-caught-my-attention statement about what your potential client really deserves.
Share what style you use and how it matches what they're looking for. 1-2 sentences for 25-30 words at 8th-grade reading level.
matching style
Make sure you share another benefit statement about how easy it is to work with you. 1-2 sentences for 25-30 words at 8th-grade reading level.
smooth process
Tell them what your number one value is as a company and how they'll benefit from it. 1-2 sentences for 25-30 word at 8th-grade reading level.
Personal Attention
The amazing things your client receives every time:
1500
Our Lush package ensures your wedding provides a stress-free day with the support you need to have a fabulous ceremony.
Lush
Wedding ceremony
Rehearsal Supervision
Attendance in all meetings
Maximum 0f 20 guests
X close
1500
Initial Payment of 30 % Required
Monthly or Bi-weekly installed payment until the month
Stress does not have to be part of your story. With us,
all you have to do is show up!
You'll also receive/OTHER DETAILS/A LA CARTE
π€ On-site coordination & supervision at the hotel & ceremony site for a seamless day
π€ Full assistance in budget determination, breakdown and management that saves you money
π€ Vendor Selection with the best In the business, reviewing of contracts and advise of any suggested /necessary revisions
π€ Flexible communication with Monthly & biweekly check-ins, unlimited phone calls and email correspondence.
π€ Development of theme and design for decor, lighting, floral & seating arrangements,
π€ Venue search with confidence, with an expert walkthrough perspective for logistics
π€ Development of a detailed wedding timeline for you and vendors
π€ Etiquette guidance throughout the wedding process from attire to registry and invitations
π€ Personalized to do list for easy tracking of prioritized action item.
These features provide all the essential elements for a seamless ceremony with the expert touch.
the ceremony with all the class and sass
LUSH
packages tailored to fit your needs
Custom Collections
2000
Describe the benefits in this package and how they're a pain killer/vitamin. Make the middle package still sound appealing.
Wedding ceremony
Cocktail Hour
Wedding Rehearsal
Up to 25 guests
Luxe
X close
5000
In this section you can either list out additional inclusions or a la carte offerings via bullet points, or write a short paragraph describing the level of care/attention/service included with every package.
You'll also receive/OTHER DETAILS/A LA CARTE
π€ Feature
π€ Feature
π€ Feature
π€ Feature
π€ Feature
π€ Feature
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π€ Feature
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π€ Feature
π€ Feature
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π€ Feature
π€ Feature
π€ Feature
π€ Feature
A quick overview of the features you're about to list. Don't forget to make the biggest package sound the best.
another subheading ABOUT YOUR PACKAGE
Package Details
3000
Describe the benefits in this package and how they're a pain killer/vitamin. Reassure the lowest package will still meet their needs.
Wedding ceremony
Full wedding Reception
Rehearsal
Up to 30 guest.
Deluxe
X close
2500
In this section you can either list out additional inclusions or a la carte offerings via bullet points, or write a short paragraph describing the level of care/attention/service included with every package.
You'll also receive/OTHER DETAILS/A LA CARTE
π€ Feature
π€ Feature
π€ Feature
π€ Feature
π€ Feature
π€ Feature
π€ Feature
π€ Feature
π€ Feature
π€ Feature
π€ Feature
π€ Feature
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π€ Feature
π€ Feature
π€ Feature
π€ Feature
π€ Feature
π€ Feature
π€ Feature
π€ Feature
π€ Feature
π€ Feature
π€ Feature
π€ Feature
π€ Feature
A quick overview of the features you're about to list. Don't forget to make the biggest package sound the best.
another subheading ABOUT YOUR PACKAGE
Package Details
"Another amazing testimonial from a past client. Make this one a bit longer than the first one, and focus the message that's conveyed to reassure your value and why you're worth the expense."
- Happy Client
Five is a good number of benefit bombs to drop into the proposal. It'll really help convey your value to all the decision-makers, including those who are just joining the process with the proposal.
You probably have more than five benefits to working with you. We recommend writing up 5-10 of these statements and putting in the five that matter most to the clients. Look to their priorities and problems for which ones.
Feature 5 | Benefit 5
While the body copy in these sections is really important, don't neglect the headline. 80% of readers will skim when they read your copy. But don't give up hope of getting them to read everything.
You're much more likely to get those skimmers' eyes to stop searching and start reading if you can grab their attention with a solid headline. So put some time into crafting great 2-3 word βFeature | Benefit" headers on these sections.
Feature 4 | Benefit 4
When we work with our copywriting clients, we call these βperfect solutions." They're what you do well that others in your competitive/comparable set of vendors don't do as well as you.
Essentially, these are the biggest reasons to work with you over another vendor in your category.
Feature 3 | Benefit 3
When you're listing out your feature-benefit connections, always start with the biggest benefit first. Then work down the list to the second most important benefit to working with you.
Readers have a very short attention span. If they're skimmers, you want to ensure they see the biggest benefits before moving on.
Feature 2 | Benefit 2
A q
Keep the paragraphs small, sentences short, and word choice simple. The total length of each section should be about 50-75 words total - no longer than this section.
A Guaranted Stand
βThis testimonial can be longer than the others. If they're still reading, they're likely really interested at this point. If 80% skim what they read, the 20% are your buyers.
If you add in a longer testimonial, though, be sure to break it up into two or three small paragraphs so it's not overwhelming to look at as their eyes move down the page. We tend to skip over walls of text."
- Happy Client
Offer a quick little intro about why you do what you do - and how that passion and commitment will support them getting what they want from you.
Remind them about your "why"
Re-introduce yourself for new/other decision-makers.
Use this area to explain why you decided to showcase this particular gallery. Connect the images to something your client mentioned during your initial conversation. Et odio pellentesque diam volutpat commodo sed egestas egestas. In pellentesque massa placerat duis ultricies lacus sed turpis. Aliquet eget sit amet tellus cras adipiscing enim. Amet mauris commodo quis imperdiet massa tincidunt.
Jill & Jack
Use this area to explain why you decided to showcase this particular gallery. Connect the images to something your client mentioned during your initial conversation. Et odio pellentesque diam volutpat commodo sed egestas egestas. In pellentesque massa placerat duis ultricies lacus sed turpis. Aliquet eget sit amet tellus cras adipiscing enim. Amet mauris commodo quis imperdiet massa tincidunt.
Sarah & Steve
Instead of sorting through all your work, tell the couple you're making it easy to see weddings that look like what theirs might be.
Gallery Highlights
A final statement about your brand. Keep it short and positive.
If you're doing it right, you should already have a call scheduled with them to review the proposal. Remind them of the date and time here.
Also tell them to write down questions. Be sure to request others' questions too, and even ask for others to attend the next meeting. (third paragraph) Let them know when they're ready to move forward you'll send out an agreement (not a βcontract") and X amount for the deposit.
Next Steps
as featured in
"An incredible, transformative quote about your services that's as long as this sentence." - Happy Client